Logo
Full Psycle Palm Springs is a spin studio franchise with a unique logo. The owners asked the speaker to design a version incorporating the corporate wheel logo, the main orange color, and a Palm Springs-inspired font. Later, they requested a version celebrating the city's large LGBT community, leading to a rainbow-themed design with palm trees. This version was also shared with other studios for Pride Month.
Photo Wall
The owners wanted a photo wall for riders to share post-workout pictures on social media. The speaker modified their original logo by enlarging it, adding a palm tree, and incorporating a grey shadow for dimension. A local mural artist painted the design, and now riders frequently post photos at the wall on Instagram.